In 2009, after designing new toy concepts for 15 years (and working for top brands like Hasbro and Playmates), Joel Shrock decided to turn from the toy industry to focus on the housewares market.
The inspiration for Joel's clip came when Joel couldn't find a secure and convenient way to seal open bags of frozen vegetables. Although the prototypes of the clip were quite ugly and didn't function very well, Joel's persistence paid off. He soon developed a clip with two clamping jaws. As he developed the clever mechanism, he realized that the shape of the clip looked quite like a fish. This turned into his "ah-ha!" moment. Exhibiting the toy designer in him, he decided to play off the fish-like appearance of the clip, bringing it to life, adding color, and turning it into what is now known as the FishClip.
Since Joel had so much experience making things tough (remember he designed toys that could outlast the abuse done by boys ages 4 to 12), he also ensured that the FishClip was strong and sturdy. They can lift 3 gallons (26 pounds) of fluid, be frozen for an extended period of time (he's had one in his freezer for 15 months straight and it's still going strong), are dishwasher safe, and can even be run over by a car without losing their functionality.
Shrockie is a giving business! Recently, they teamed up with the Lafayette Juniors who organized a kitchen tour to raise money for charitable organizations including New Day for Children, Shelter Inc., and SEED (Special Education Enrichment and Development).
Joel is also working with Joe Graney of Santa Cruz Bicycles to help inspire high school students to focus more on math and science. Joe runs a program entitled "Project Bike Trip" wherein the teens can see how high-end bicycles are designed and tested. Joel has been donating FishClips to Joe so the students can "dissect" them to discover what makes them work and why. This encourages hands-on exploration that helps the students learn by doing.
Shrockie sent us 3 three-packs of their FishClips to review.
These little fish-shaped clips are SO stinkin' cute!
Using the FishClips is super easy. To open them, you simply press the fin on the side. To close it, you place your thumb on the tail and pull back on the fins on the top and bottom. It's very easy to use the clip with only one hand.
The clips can be used on rigid bags by folding the bag and clipping it or on soft bags by twisting the bag and clipping it.
One awesome feature of the FishClips is the fact that they're magnetic. This is great because I can store them on the fridge (much to my 2-year-old's delight) instead of placing them in our junk drawer where they'd get lost.
Since Joel (the FishClip's inventor) mentioned that the clip can be run over by a car, I had to try it. Here's how the FishClip looked before and after being squished. As you can see, the jaws popped out. The clip did obtain a bit of white scuff marks on the front by the fin and the magnet on the back became pocked from the texture of the cement. But, the clip still works like it's supposed to! And, considering people won't typically run it over with their car, it's nice to know that it is super durable!
The clip also survived the toddler test (sorry his face is messy–he had just finished eating a peanut butter sandwich, the remaining bread of which is now sealed shut with a FishClip)! The Little Mister LOVES the clips. Whenever he sees them on the fridge, he points and says, "Wow!"
Beyond being used to clip bags shut, here are a few extra creative ways to use them.
I really enjoy these little clips! Besides being really cute, kid-friendly, super fun, extra durable, and perfectly convenient, they also come at a great price–only $7 for a three pack.
My only complaint? I wish there was a blue one… 🙂
You can purchase Shrockie's adorable FishClips via various online retailers. Find one on www.Shrockie.com.
One 3-Pack of Shrockie FishClips
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Friday, July 13, 2012 at 11:59 PM EST
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